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Adidas explains why it put the Russian flag upside down on its new uniforms for the national soccer team

Source: Meduza
On November 13, Russian media sources reported that some officials in the Russian Football Union (RFS) were dissatisfied with their national team’s new uniform, which was developed by the company Adidas. Their dissatisfaction stemmed from the fact that the colors of the Russian flag on the uniform’s sleeves were upside down. Adidas representatives said they had intentionally designed the uniform such that the flag would be right-side up when the wearer raises their arms to celebrate a goal. The company had previously said it was working with the RFS to find a solution to the disagreement.
On November 13, Russian media sources reported that some officials in the Russian Football Union (RFS) were dissatisfied with their national team’s new uniform, which was developed by the company Adidas. Their dissatisfaction stemmed from the fact that the colors of the Russian flag on the uniform’s sleeves were upside down. Adidas representatives said they had intentionally designed the uniform such that the flag would be right-side up when the wearer raises their arms to celebrate a goal. The company had previously said it was working with the RFS to find a solution to the disagreement.

Cover photo: Kirill Kudryavtsev / AFP / Scanpix / LETA