Russia’s new demographic strategy will promote ‘family values’ in advertising and award grandparents of large families

The Russian government, under Vladimir Putin’s directive, has drafted a “Strategy of Action” for family and demographic policy aimed at boosting birth rates and promoting a “family-oriented lifestyle,” reports RBC. The plan outlines key measures, including:

• Enhancing support for families with children through improved maternity capital payments, annual allowances for larger families, and more effective alimony systems.
• Addressing housing issues by increasing access to rental, social, and new housing without relying solely on mortgages.
• Creating better conditions for balancing family life with education and work, with support measures for student families and working parents.
• Improving reproductive health by expanding access to medical care, supporting pregnant women, and developing infertility treatments.

The strategy also emphasizes promoting “family values” in media, ad campaigns, and online content and suggests public awards for grandparents with large families. The plan will be implemented in two phases through 2036, starting with legislative changes and the launch of the national “Family” project by 2030.