Working entirely on their own, several employees at Yandex, Russia’s leading Internet search engine, have developed an advertising campaign for the company’s various services using quotes from the Old and New Testaments and some Christian prayers. Yandex’s advertising copywriter, Alexandra Starodubtseva, posted mockups of the news ads on her Facebook page.
“Save and protect.” Yandex.Disk
Photo: Alexandra Starodubtseva, Vladimir Nosov / Facebook
Yandex’s press office told Meduza that the advertising concepts are completely unofficial and were never discussed internally by the company.
“Let this cup pass from me.” Yandex.Traffic
Photo: Alexandra Starodubtseva, Vladimir Nosov / Facebook
“So the last shall be the first.” Yandex.Direct (online advertising platform)
Photo: Alexandra Starodubtseva, Vladimir Nosov / Facebook
“Arise and walk.” Yandex.Parking
Photo: Alexandra Starodubtseva, Vladimir Nosov / Facebook
“Who hath ears to ear, let him hear.” Yandex.Music
Photo: Alexandra Starodubtseva, Vladimir Nosov / Facebook
“Not by bread alone.” Yandex.Arts&Entertainment
Photo: Alexandra Starodubtseva, Vladimir Nosov / Facebook